One cannot deny the fact how much social media influences their life, and how it shapes their choices and decisions. Swiping and scrolling has been something ingrained in us to the extent that we end and start our day with it no matter how hectic a day would have been. An average user spends on social media more than 1/3rd of the total time he/she spends on devices. To be more specific, he/she would spend 2 hours and 23 min (approx.) on such platforms.
As a founder, pivoting on this can help build your business and amplify your customer base multifold. How? That’s what this article is all about. There are a lot of social media tools one can use to build your identity but to start with, you need to understand your business goal and to align the strategy with the goal set by you.
Social media for branding Yes, along with the usual checks one has for branding; company logo, its goals and even the unique designs of the interface and so on, you can use Social media to reach a very large audience and drive your potential customers to your business. Through social media, you can easily engage with your customers serving as a medium to:
Let your customers know how your product/service fits for their needs Keep them updated with all the major milestones your company has achieved Let them know on the upcoming events/promotions Provide curated content that can build the trust they would have in your business Make them feel connected to your business and to reach out to you easily Consistency in providing content for your followers (Consumers connected to you over social media) is what will help your organization go a long way. Again, this can be done by scheduling for posting the contents, with the help of a proper team. Pros? Shoot up your brand identity and visibility in the long-run.
As an accounting firm, you can provide quality content on tax-saving tips, how you dealt with a litigation case, and even share the latest news/updates in the market and much more. By streamlining and staying consistent with the content you provide to your consumers, they will place their confidence in your service and the value you bring to them.
Widen customer-base and their management Social media is the best tool to reach your audience (Study on the consumption). You can say that on average, a user watches over 8000 ads a single day. Imagine the reach your business could get if few of these ads are for your business. No second thoughts here again but yes, there’s no other medium that has so much potential to reach your target audience than social media. This will help in lead generation as you can reach out to individuals easily at the tap of a button, who could be interested in your business and what you provide. As a channel, it can be used to reach your customers and redress their grievances in real-time. In turn, this will make your customer feel more valued and show that as a business, you value your customers earning their trust and making them stay loyal to you. An accountant can easily get access to a much bigger market through social media. He can easily let the potential customers know why his service is what they require, and connect to a lot of individuals who feel the same.
Networking This needs to be the key highlight; Networking unlocks the unknown potential of your business by connecting with like-minded individuals, your customers (both in present and in future), and to the opportunities the market offers. An accountant need not pitch how his service can outdo others by his physical presence, rather by keeping a check on your media presence can skyrocket your service. Networking is the key to your success as a service provider. Read more about professional networking for accountants here. Cross-promoting, collaborations, partnerships through channels of networking, influencer marketing are few routes how networking can stimulate your firm growth.
Influencer Marketing In today’s era, influencers drive the generation. To reach the consumers today, the most efficient way would be through influencers. Collaborating and partnering with these influencers will ensure that your business stays on the top by widening the reach of your business, and easily convert your potential customers.
